Market trials and technical trials are very separate events. Blending the two will corrupt your results and will not deliver the clarity of insight required. Bring a disciplined approach to both.
- Document a Trial Charter specifying all aspects of the trial: objectives, size, duration, evaluation criteria, scope, roles, dependencies, etc.
- Manage and coordinate trial activities.
- Evaluate results.
- Recommend steps for corrective actions.
- Oversee a Go/No Go Gate for service launch.
The level of discipline and rigor brought to these trials will determine their success in shedding light on the overall health and performance of the IPTV service. Mariner has conducted numerous trials, both large and small, and has gained the expertise to know how to prepare and what to look for.
- Experienced personnel overseeing key elements of the service.
- Knowing the weak links (exposure points) going in.
- Framing expectations of the key stakeholders.
- Hand holding early customers.
- Distinguishing training (finger issues) from technology issues.
- A tightly coordinated cross-functional team.
- A positive outlook.
- A disciplined approach to change management.
Dress your trial for success. Talk with Mariner. Talk to our customers.