- A documented business case.
- A clear articulation of the key business assumptions.
- A summary of all financial variables.
- Clarification of the critical dependencies of the IPTV initiative.
- A summary of the risk drivers on the IPTV program.
- A sizing and discussion of the implications of these risk drivers.
- A commentary on the options to address the risks.
Very often the corporate stance to be taken on an IPTV investment (toe in the water vs. an aggressive posture), can be tested and socialized with the executive stakeholders through the business case and risk assessment phase.
- Articulate a number of unspoken assumptions.
- Shed light on the core business (ie. revenue retention assumptions/threats).
- Draw in a diverse group of corporate stakeholders from strategic planning to Installation and Repair, all of whom will have key roles to play.
- Build consensus on the overall initiative as well as critical elements of it.
- Provide insight on the pace of deployment/adoption and corresponding implications.
- Position the investment in the proper strategic context, illustrating that an IPTV initiative is very often about much more than TV!