Service Definition

A comprehensive Service Definition is a critical success factor in an IPTV initiative.

It is a foundational deliverable that:

• Drives the technical architecture, the Marketing Plan, the Program Plan and the Operations Plan.
• Frames the scope of work for much of the IPTV initiative.
• Provides a common reference point for a diverse set of business, technical, and operations stakeholders.

Best practice considerations include:

• Ensuring that the service description addresses the service holistically, not just a service feature set. It must articulate support levels, the fulfillment experience, the billing experience, etc.
• Ensure other key deliverables all map back to the service experience. A series of deliverables will flow from the service description; business requirements, operations readiness assessment, operations implementation plan, acceptance test plan.
• Formal change management. There will be hundreds of changes to the plan, and they all must be kept in sync. Program planning and Program management have a role here, and must be grounded to the service description.

The Mariner team has deep experience with IPTV service description creation and management across multiple deployments. Working in diverse regions (Canada, United States, Europe, the Caribbean), Mariner knows the challenges of delivering a solid service description.

With Mariner, you get:

• Experienced Solution Architects, Business Analysts, and Program Leaders.
• A published IPTV Launch Guide.
• Proven service description templates.
• Deep experience with the challenges and pitfalls of bringing a service description to life.