TelcoTV: Anaheim, California – November 12, 2008 – Mariner, the world’s largest independent IPTV systems integrator and leading provider of IP video solutions and services, today announces the availability of ExecVu, an executive dashboard that provides a comprehensive “customer centric” view of customer’s interaction with IPTV services.
ExecVu is the latest addition to Mariner’s xVu, an innovative TV Care platform that delivers timely and meaningful visibility into IPTV service performance. The platform takes a ‘customer centric’ view of IPTV user activity on a continuous and real-time basis. With ExecVu, information and data is presented to business executives to improve new service innovation, content scheduling and selection, metrics for advertising opportunities, customer issue monitoring and business planning. ExecVu complements existing xVu portals: HomeVu, NetworkVu and SupportVu in reducing the high operational costs inherent in the current reactive servicing model and reducing churn associated with service quality experience.
“Extending the customer-centric visibility into the customer’s home provides for a dashboard attuned to customer satisfaction issues and ultimately the drivers for customer churn,” said Curtis Howe, CEO of Mariner. “Tracking customer activity at the viewing level offers business level executives at service providers a unique insight into viewer activity and behavior which is invaluable in spotting business threats and unveiling new revenue opportunity.”
Mariner will be showcasing ExecVu in meeting room 100 at TelcoTV 08 in Anaheim, CA, November 11-13, 2008. Tom Laird, Mariner’s VP of IPTV Business Development, is also involved in the “Integrating the Social Network Experience: Fad or Reality” TelcoTV panel being held at 4:30 pm PST on November 12.
Mariner is a leading provider of IP video solutions and services that leverages its “Lifecycle” services to develop market-leading technologies that deliver unique value to the IPTV industry. xVu, Mariner’s innovative TV care platform and frostt, the IPTV service acceleration platform, enable service providers to successfully meet the challenges of developing and operating advanced video services in today’s increasingly complex marketplace.
For more information, please contact:
Marie Jo Thibault, Director Marketing Communications
Phone: 1 506 650-6111
Email: marinerpartners.com
www.marinerpartners.com
(888) MPI-IPTV / (888) 674-4788 (North America)
+1 (506) 642-9000 (International).