Saint John (CNB) – June 3, 2010 – In its June 3, 2010 e-newsletter, Videonet, a TV industry watchdog, released a 3-part Video Case study: Impact of service assurance on IPTV profitability. With an increased focus on profitability, IPTV providers need to grow their service offerings cost-effectively, while at the same time reducing churn.
Under the guidance of Videonet’s Editor John Moulding, a panel composed of John Hill, Chief Information Officer at SaskTel, and Curtis Howe, President and CEO of Mariner, looks in detail at how SaskTel has used a service assurance program to drastically reduce truck rolls, rework and churn rates and, as a result, cost-effectively scale its IPTV service.
In this video, the participants explore:
• Main challenges for IPTV
• Key business drivers
• The impact of service assurance
• Customer feedback
• Replication to other IPTV providers
• Opex reduction
Most compelling are some of the comments made by John Hill regarding churn and rework. John Hill said, “Service assurance for us initially was a challenge, IPTV is a complex service as most people understand and know today... We saw our churn go from around 5.5% down to roughly 2% today and lowering over a 3 year period, all as a result of our service assurance program.” He also went on to relate his experience with what the industry calls “dumb truck rolls”. “The capability of the tools that we have today in place, including the xVu product line, certainly allow us to focus our dispatches more smartly and intelligently... [and] this has reduced our truck rolls. The industry might call them dumb truck rolls, where we’ve seen a reduction of 22% of those truck rolls through the service assurance program... very very positive for us” Hill said.
View the 3-part video in Mariner’s Video Library »
About Mariner
Mariner is a leading provider of innovative IP video solutions and technologies that deliver unique value to the expanding IPTV industry. Mariner’s flagship TV care product, xVuTM, specializes on Next-Gen IPTV service monitoring. Mariner’s architecture and toolset enables Service Providers to better assure the viewing experience, isolate troubles and guide cost effective resolution such as "Smart" truck rolls. Mariner’s frosttTM platform as well delivers interactive TV, social networking and self-service capabilities to the TV in a highly compelling viewing experience.
For more information on Mariner, please contact:
Mike MacNeil, Director – Marketing, Mariner
marinerpartners.com
506.642.9428