Mariner's IPTV Launch Services Guide is a flexible offering allowing you to leverage our experience and best-practices and implement them in your timeframe with your own resources. The Launch Guide is designed to save you time and money. Based on best-practices developed through hands-on trials and market implementations, our guide will eliminate costly trial and error implementations, provide consistency across your service provisioning workspace, and ensure the opportunity for continuous process improvement.
Other excerpts:
Innovation. Integration. Flawless delivery. Three key characteristics of a successful IPTV service. Service Providers must effectively manage huge IPTV complexity in order to increase service adoption and customer satisfaction, while reducing operational costs and achieving profitability. Designed to provide Step-by-Step Planning Guidance for key participants: Executive Sponsor, Program Manager and Service Delivery Team.
- IPTV service developments are critical to compete in the world of Triple Play, IPTV service developments require large investments with a challenging path to profitability.
- Market success with IPTV requires major organization rethinking
- Requires extensive new processes and integration into operations
- A key challenge is to achieve stable product and customer operation in an extremely short development and deployment window
- With minimal experience, Best Practice Guidelines are a must for success
- Existing IPTV vendors tend to support the components and not the service
- Internal support mechanisms are a must
- Early market success is often challenging
- The launch objectives are diluted by low take rates and high churn
- Frequent problems with customer operations, picture quality and stability... lengthy and expensive break-fix timelines
- Traditional methods for development and deployment do not achieve their desired outcomes
- Lack of experience leads to delays and cost over-runs
- Lack of experience results in a trial and error approach; special techniques are required
- Requires a significant change to the technology and operations
- Competitive pressures to launch before the product is commercial grade quality
- Requires symmetry in the organization and establishment of clear priorities where IPTV fits in the service delivery matrix
IPTV for Executive Sponsor: The Guide will assist the executive sponsor in preparing the organization for the successful launch of IPTV in the market. The following attributes define their success:
- on time, on budget and with acceptable volumes
- achieve/surpass the CAPEX and OPEX targets
- exceed customer acquisition and customers' expectation targets
- reduce market erosion due to competitive market plays
- increase ARPU, RGU
- reduce customer churn
- increase employee satisfaction
IPTV for Program Manager: The Guide will fast track the Program Manager's ability to build and run an IPTV service program according to the agreed business case and service description. It will demystify the IPTV operational requirements to effectively build the project plans to meet the customer acquisition targets.
IPTV for Service Delivery Team: The Guide clearly articulates all the new requirements driven by the IPTV business decision and their impacts on people, process, and organizational functions. This Guide will ensure the team is successful the first time in the deployment of IPTV.
Oracle... "offers a quick
launch IPTV framework,
which it has developed by
studying carrier requests, learning from past
implementations and using
Mariner’s IPTV
service development
best practices... ”
Yankee Group report,
January 2007
" Leading service-fulfillment vendors have incorporated IPTV- related service provisioning and
fulfillment processes in
consultation with specialists such as Mariner ”
Yankee Group